Alfie Rieckhoff the founder of Thekwini Toyota started selling the Toyota brand 38 years ago and has never looked back. Alfie was first introduced to the motor industry by taking up a job fitting number plates and progressed to become a successful owner of 5 dealerships situated in KwaZulu-Natal.
In 2001 he purchased two dealerships to form a small group and rebranded them Thekwini Toyota. Why Thekwini Toyota? Thekwini means, where the ocean meets the land. It seemed appropriate because of the beautiful beaches and tranquility of Kwa-Zulu-Natal.
Alfie is a man who has lived and breathed Toyota. He served on the Toyota council for many years. Alfie has also chaired the council on two occasions Nationally. Thekwini Toyota has won many awards throughout the years for marketing the brand.
Fellow Director Danny Govender and Dealer Principal Michael Koberstein facilitate their dedicated team in guiding you through the purchasing process. We offer various financial options to assist you and ensure that the process is simple and excellent, yet enjoyable.
Our Moore Road dealership has been in Durban for over 30 years and the Westville dealership was built in 1996. Both dealerships operate Parts and Service Departments in addition to New and Pre-owned vehicles. With a very successful team to back Alfie, his passion has led to the opening of three more branches. One is situated in West Street, Durban, one in Old Main Road, Pinetown and one in Old Main Road, Hillcrest. These dealerships are called Thekwini Cars and supplement the pre-owned division of Thekwini Toyota.
More recently the group has made a major acquisition of the only Toyota Dealership in Kokstad, and with this comes the entrance into the heavy truck market with a HINO franchise.